Outline
Technologies
The AI visibility agency that makes your brand the answer. SEO, AEO, and GEO — so Google ranks you, AI Overviews quote you, and ChatGPT recommends you.
Products We Built & Grew
15+ products across SEO tools, SaaS, and content platforms. Real products, real traffic, real proof.
What We Actually Do
Nine ways to make sure the right people find you. No matter how they search.
SEO
The Foundation
This is where it all starts. We get your website ranking higher in Google's classic search results. The blue links people actually click. If people can't find you, nothing else matters.
Answer Engine OptimizationAEO
The Solution
Ever noticed those answer boxes at the top of Google? Or asked Siri a question? That's where AEO puts you. We structure your content so AI assistants pull your answers first.
Generative Engine OptimizationGEO
The Future
When someone asks ChatGPT or Perplexity for a recommendation, will they mention you? GEO makes that happen. We build the kind of content that AI models actually cite.
AI Reputation ManagementAI Reputation
The Guardian
What is ChatGPT saying about your brand right now? We track, monitor, and fix your narrative across every AI platform. Because you can't control what you don't measure.
AI Visibility AuditsAI Audits
The Scorecard
Our 30 point audit tells you exactly where you stand. Both with Google and with AI. No guesswork. Just a scored report with a clear roadmap of what to fix first.
Programmatic SEO
The Machine
Got data? We'll turn it into hundreds of pages that actually rank. Smart templates, unique content on each one, proper schema. Scale without the spam.
Content & Authority BuildingContent & Authority
The Trust Builder
Blog posts are nice. But we build authority. Guest publications, thought leadership, strategic placement on the platforms where AI looks for credible sources.
Conversion Rate OptimizationCRO
The Closer
All that traffic means nothing if visitors leave without doing anything. We run the tests, study the behavior, and make changes that turn browsers into buyers.
The Triple Visibility
Engine™
Most agencies optimize for one algorithm. We architect your brand's presence across all three layers of modern discovery. Because in 2026, being found on Google is only a third of the equation.
Search Visibility
SEOThe foundation. Google, Bing, and traditional search engines still drive the majority of web traffic. We make sure your brand owns page one for every query that matters to your business.
Platforms
Answer Visibility
AEOThe bridge. AI Overviews, Featured Snippets, People Also Ask. When search engines pull answers directly into results, your brand needs to be the one they quote.
Platforms
Generative Visibility
GEOThe future (that's already here). When someone asks ChatGPT, Perplexity, or Claude for a recommendation in your space, does your brand come up? If not, you are invisible to the fastest growing discovery channel on the internet.
Platforms
More visibility channels than traditional SEO
Traffic from ChatGPT alone (FreeCV case study)
Platform-agnostic. We cover every algorithm.
Every brand we work with gets the full engine. Not just one pillar. Not just search. The whole stack, architected to compound over time.
See How the Engine WorksTwo Brothers. One Obsession.
We're Ahmed and Abd Shanti — yes, twins. No, we don't finish each other's sentences. But we do finish each other's code reviews.
We started Outline Technologies back in 2015 — two Palestinian twins who couldn't agree on what to have for dinner, but somehow agreed that the internet deserved better.
Abd handles the strategy side. Ahmed handles the technical side. Together, we argue about algorithms until something brilliant comes out of it. That's genuinely how most of our best work gets done.
We've watched SEO evolve from keyword stuffing to AI citations, and we've adapted at every turn. While other agencies were still figuring out featured snippets, we'd already moved on to GEO and AEO.
The advantage of twin founders? Double the obsession, half the ego. When one of us is wrong, the other one is contractually obligated to say so. It keeps us honest, and it keeps our clients winning.
We Eat Our Own Cooking
This website you're on right now? Full schema markup, llms.txt, server-rendered, GEO-optimized. We don't sell strategies we wouldn't use ourselves. Our own site is Exhibit A.
No Buzzwords, Just Results
We won't throw jargon at you and call it a strategy. If we recommend something, we'll explain why in normal words. And if something isn't working, we'll be the first to tell you — not three months later in a PDF.
The SEO-GEO Flywheel
Here's the thing nobody tells you: SEO and GEO feed each other. Strong search rankings build the authority that AI models trust. AI citations drive more traffic, which boosts rankings further. We built our entire methodology around this loop.
The scoreboard so far
(We keep track because our mom asks us every Friday.)
How We Work
A systematic, data-driven approach to making your brand impossible to ignore.
Discovery & Audit
We run our 30-point SEOGEO audit on your existing presence. Every technical gap, content opportunity, and AI citation blind spot — mapped.
Strategy Architecture
Custom roadmap built around your niche: keyword universes, content clusters, schema strategy, and AI entity positioning.
Build & Implement
We engineer the technical foundation, create answer-first content, implement structured data, and optimize for every algorithm that matters.
Launch & Scale
Deploy, monitor, iterate. Real-time tracking across search rankings, AI citations, and generative platform mentions. The flywheel begins.
Real Products. Real Numbers.
We do not show mock-ups or "projected results." Every number below is from a real product we built and grew. Click through for the full story with unedited analytics.
FreeCV.org
A free resume builder we built from scratch. Within months, 54.5% of its total traffic was coming from ChatGPT referrals. Not Google. ChatGPT. We have the unedited Google Analytics screenshot to prove it.
TextSorter
A simple text sorting tool that nobody was finding. We rebuilt the content architecture, added multilingual pages, and implemented programmatic SEO. Organic traffic grew 216% in under six months.
FreeTTS.org
A text to speech platform serving 8,500+ monthly users. We built 24 localized landing pages with full schema markup and captured Featured Snippets across multiple languages.
FairSettlement.org
A legal resource platform in the personal injury space. Built topical authority with calculators, guides, and structured legal content. Now serving 5,600+ monthly visitors in a notoriously competitive niche.
Questions & Answers
The questions we get asked most — answered directly.
GEO is the practice of optimizing your digital presence so that AI platforms — ChatGPT, Google Gemini, Perplexity, and Claude — cite and recommend your brand in their generated responses. Unlike traditional SEO which focuses on search engine rankings, GEO ensures your content is understood, trusted, and quoted by AI models.
Answer Engine Optimization (AEO) focuses specifically on structured, answer-first content that search engines can extract for featured snippets, AI Overviews, and voice search results. While traditional SEO gets you ranked, AEO gets you featured as THE definitive answer. We architect your content with answer blocks, FAQ schemas, and HowTo markup that AI assistants prioritize.
Most clients see measurable improvements within 8-12 weeks. Technical SEO fixes impact crawling and indexing within days. Content and authority signals compound over 3-6 months. AI citation improvements typically begin appearing 4-8 weeks after implementation, as AI models re-crawl and update their knowledge bases.
We work with ambitious businesses ready to invest in long-term algorithmic visibility — from funded startups launching their first product to established enterprises expanding into generative search channels. Our strategies scale to your budget and timeline.
We don't just optimize for Google. We architect visibility across the entire algorithmic ecosystem — search engines, AI assistants, and generative platforms. Our proprietary SEO-GEO Flywheel methodology creates a self-reinforcing cycle where search authority fuels AI citations, which drive more organic visibility. We also practice what we preach — this very website is our proof of concept.
llms.txt is an emerging web standard (similar to robots.txt) that provides AI models with a clean, structured summary of your site's most important content. It helps AI crawlers quickly understand your services, expertise, and key pages — increasing the likelihood they'll cite your brand accurately in generated responses.
Ready to
Command the Algorithm?
Let's architect your visibility across every search engine, AI assistant, and generative platform that matters. The first step is a conversation.